Use case · B2B
Mentionwell for B2B
B2B buying committees now run vendor evaluations through ChatGPT and Claude. Being the cited brand inside that answer is the new lead-gen. Mentionwell measures which evaluation prompts cite competitors and ships the long-tail buyer-intent content that intercepts those answers.
What's different about B2B AEO
- Higher prompt complexity. B2B buyers ask multi-clause questions (“HRIS for distributed teams under 200 with payroll for Brazil and Germany”). The prompt corpus needs depth.
- Vendor-evaluation queries. “Best [category] for [ICP]”, “[Competitor] alternatives”, “[Competitor] vs [Competitor]” — every one of these is a cited-source race.
- Citation positioning matters. Engines often return 5–8 sources per answer; we track position so you can see which articles are #1 vs buried at #6.
- Integration with sales / RevOps. Webhook fires on publish; pipe it to Slack, Salesforce, or a Segment event so RevOps can attribute pipeline.
Practical playbook
- Define your buying-committee personas in the brand profile (CFO, VP Eng, Head of Ops, etc.). The prompt corpus is split per persona.
- List your top 5 competitors. The scan will surface every cited URL across them — your roadmap for comparison + alternative articles.
- Run the scan weekly on Growth, daily on Scale.
- Ship competitor-alternative pages first. They’re the highest-intent topic and usually the easiest citation wins.
- Layer in use-case + integration pages as fan-out queries reveal them.
Compliance + procurement
B2B procurement asks. Mentionwell answers: /dpa (pre-signed), /subprocessors (full vendor list), /security, /sla. Procurement-blocking redlines turn around in five business days on Growth+.