AEO / GEO / LLMO operations

The Mention

Technical notes on AI citations, content systems, and the publishing pipeline. Every post here was written by asking for it — a sentence to an agent, researched, illustrated and published by the same pipeline you would be buying.

How to Turn Support FAQs Into Pages ChatGPT Will Quote
How-to

How to Turn Support FAQs Into Pages ChatGPT Will Quote

Rewrite solved support tickets as self-contained Q&A pairs, then lead each answer with a short quotable response. The article shows how to choose questions, set answer length, and refresh FAQs monthly.

MentionWell Editorial 8 min read
When Programmatic SEO Helps AI Citations — and When It Hurts
Guides

When Programmatic SEO Helps AI Citations — and When It Hurts

Programmatic pages do not earn citations by being templated. The audit here shows which page features helped, which ones barely moved the needle, and when to use a template versus a hand-written page.

MentionWell Editorial 7 min read
How to Measure AI Citations Without a $10k Tracker
Guides

How to Measure AI Citations Without a $10k Tracker

Build a no-budget AI citation baseline with a browser, a spreadsheet, and fixed prompts. The article shows how to separate mentions, citations, and invalid runs so your numbers stay honest.

MentionWell Editorial 9 min read
What to Publish When ChatGPT Names a Competitor Instead
Guides

What to Publish When ChatGPT Names a Competitor Instead

If ChatGPT names a competitor, the problem is usually structural: citation, association, or retrieval. This guide shows how to diagnose the gap and match it to the right page type.

MentionWell Editorial 11 min read
How Agencies Run AEO Across Multiple Client Sites
How-to

How Agencies Run AEO Across Multiple Client Sites

Run AEO for agencies as a fixed operating system, not a one-off audit. The article covers prompt inventories, crawler checks, entity isolation, reporting, and recurring re-measurement across client accounts.

MentionWell Editorial 9 min read
What Is an MCP Server, and Why Does Your Marketing Stack Need One
Guides

What Is an MCP Server, and Why Does Your Marketing Stack Need One

An MCP server is the program that exposes tools, data resources, and prompts to AI clients through the Model Context Protocol. This guide also breaks down host, client, server roles, API differences, and when MCP is the wrong fit.

MentionWell Editorial 10 min read
AI Visibility Audit Checklist: 10 Things to Check
Guides

AI Visibility Audit Checklist: 10 Things to Check

A practical checklist for separating site readiness from observed AI answer visibility. Use it to test crawl access, rendering, prompts, and benchmark results.

MentionWell Editorial 11 min read
AEO vs SEO: What B2B SaaS Teams Should Change First
Comparisons

AEO vs SEO: What B2B SaaS Teams Should Change First

The right order depends on your site’s foundation. If you already rank, the next step is passage-level AEO rewrites that make pages quotable in ChatGPT and AI Overviews.

MentionWell Editorial 11 min read
Perplexity Citation Checklist for B2B SaaS Pages
Guides

Perplexity Citation Checklist for B2B SaaS Pages

A practical checklist for making B2B SaaS pages easier for Perplexity to retrieve, extract, and cite. It covers crawl access, answer structure, freshness, evidence, and comparison fit.

MentionWell Editorial 12 min read
How to Get Cited in ChatGPT Using Posts You Already Have
Guides

How to Get Cited in ChatGPT Using Posts You Already Have

Make existing posts more quotable for ChatGPT by fixing crawl access, aligning retrieval fields, and adding a direct answer near the top. The guide shows when to restructure versus rewrite.

MentionWell Editorial 10 min read
How to Show Up in Google AI Overviews Without Starting Over
Guides

How to Show Up in Google AI Overviews Without Starting Over

The fastest path into Google AI Overviews is improving pages you already rank with, not starting a separate AI strategy. Learn the technical bar, query fit, and passage structure that make pages easier to cite.

MentionWell Editorial 10 min read
Programmatic SEO templates for SaaS: what to standardize
Guides

Programmatic SEO templates for SaaS: what to standardize

Standardize the template frame, not the page itself. The article shows where SaaS teams should keep programmatic SEO consistent, what must vary, and when to noindex thin pages.

MentionWell Editorial 13 min read
Search Generative Experience (SGE) Complete Guide - 2026
Guides

Search Generative Experience (SGE) Complete Guide - 2026

SGE was the experiment; AI Overviews is the production feature. This guide explains the 2023 to 2024 timeline, what generative results include, and where the limits still matter. For content teams, it also translates the shift into AEO, GEO, LLMO, and SEO decisions.

MentionWell Editorial 11 min read
How to Brief Writers for AEO and GEO: A 7-Part Template
Guides

How to Brief Writers for AEO and GEO: A 7-Part Template

Build a writer brief that gives AEO direct-answer structure and GEO citation signals in one workflow. The template covers fan-out, sources, schema, links, and post-publish checks.

MentionWell Editorial 12 min read
Programmatic SEO Without Thin Pages: A B2B Playbook
Guides

Programmatic SEO Without Thin Pages: A B2B Playbook

Use a URL-level go/no-go test before you generate anything. The playbook shows how to keep programmatic SEO useful with rich data, unique proof, and review gates.

MentionWell Editorial 12 min read
How to Refresh Old SEO Posts for AI Citations
Guides

How to Refresh Old SEO Posts for AI Citations

Refresh existing posts on the same URL, then update facts, structure, and answer-first passages so AI engines can retrieve and cite them. The guide also covers freshness dates, when to rewrite, and how often to refresh high-value pages.

MentionWell Editorial 10 min read
GEO Content Strategy for B2B SaaS Sites With Old Blogs
Playbooks

GEO Content Strategy for B2B SaaS Sites With Old Blogs

Most SaaS teams do not need a full rewrite to win AI citations. The practical move is to triage old URLs, keep the winners, and refactor the pages with the strongest citation potential.

MentionWell Editorial 10 min read
AI Overviews Citations: Why Your Blog Still Gets Skipped
Guides

AI Overviews Citations: Why Your Blog Still Gets Skipped

Google AI Overviews can skip a page even when it ranks well. This guide breaks the failure points into trigger, extraction, verification, and freshness so you can fix the right one first.

MentionWell Editorial 13 min read
Programmatic SEO for glossary terms: when templates fail
Comparisons

Programmatic SEO for glossary terms: when templates fail

Use programmatic SEO only when a glossary term family can support 50 or more pages, has structured data, and gives readers a real answer. Otherwise, keep it editorial.

MentionWell Editorial 11 min read
How to update glossary pages for AI search citations
Guides

How to update glossary pages for AI search citations

Refresh glossary entries as standalone answer passages, then reinforce them with schema, internal links, and a tiered cadence. The result is a page structure answer engines can actually retrieve and quote.

MentionWell Editorial 11 min read
GEO Content Briefs: What AI Citation-Ready Drafts Need
Guides

GEO Content Briefs: What AI Citation-Ready Drafts Need

A GEO content brief is the operating spec that makes a page easier for AI systems to extract, verify, and quote. It also keeps SEO, schema, and QA aligned before drafting starts.

MentionWell Editorial 12 min read
How do you retrofit old SEO posts for AI Overviews?
Guides

How do you retrofit old SEO posts for AI Overviews?

A diagnosis-first retrofit keeps URL equity intact while making old posts easier for AI Overviews to extract and cite. The article shows when to update, rewrite, or delete.

MentionWell Editorial 13 min read