Feature deep-dive

Import & export

Last updated

You own your content. Mentionwell imports from any major platform on day one — slugs preserved, rankings intact — then runs the bulk-optimize pass for AEO. And every article is exportable as Markdown, WXR, or a zip with images. No lock-in.

Import sources

  • WordPress (XML export or REST API).
  • Webflow (CMS Collections via Data API v2).
  • Ghost (Admin API or JSON export).
  • Substack (newsletter export).
  • RSS feed (any conforming feed).
  • Sitemap.xml (any URL list).
  • Manual paste (markdown or HTML, one article at a time).

Bulk optimize for AEO

Once imported, run the bulk-optimize pass to refresh metadata, inject FAQs where missing, year-refresh stale references, and add JSON-LD schema. Slugs are never changed — search rankings stay intact. The pass is reversible from the audit log.

Export formats

  • Markdown per article (frontmatter included).
  • WXR (WordPress XML) for re-importing into WordPress.
  • Zip bundle with images (R2-backed copies).
  • Image bundle (just the image library).
  • JSON snapshot for programmatic use.

No retention games. No paywalled exports. Take everything, anytime.

See also

All features Integrations
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